Business Blogging Benefits
I believe blogging can be a very effective means of bolstering one's business, if it's done to provide value for the reader.
How can blogging help your business?
1. Blogging can alleviate buyer fear. The number-one reason people don't buy is that they are afraid of making a poor purchase decision. Blogging enables you to share your expertise, to build credibility. You can engender trust by providing valuable content and freely sharing your knowledge. This goes a long way to proving that your offering is a wise choice.
2. Blogging can provide a way to connect. People buy from those individuals or companies they like. But, they have to get to know them first. Blogging provides an excellent way for you to show who you are, what you stand for and why you are worthy of being liked and purchased from.
3. Blogging can guide customers from wanting to needing. Most people need very little, but they want a lot. When money's tight, as it is for many people right now, it is mostly needs that get met; wants get shoved to the "nice to have someday" list and are not fulfilled. Anything you can do to walk them down the path of needing what you offer, rather than just wanting what you offer, will lead to more sales. Tell them a story, a story that transports them to a better tomorrow because they have purchased what you have to offer. Show them why they need you.
4. Blogging can provide learning – for the blogger. Well, that is, if you allow TWO-WAY communication. I recommend providing a means for people to respond to and/or comment on what you write. You can potentially learn a lot about your customers by reading their comments and engaging with them when they write to you about a post. Take advantage of the opportunity to ask questions and to learn as much as possible about their needs, their beliefs and their fearsthen respond to those with solutions.
5. It can help the blogger improve her writing skills. Writing is an art form. The more you practice, the better you become. The more you blog, the better you will be at distilling your thoughts down to what matters to your audience, to sharing your thoughts, to selling your story.
6. And last, but not least, it can build a brand. A brand does not happen overnight. Brand building takes time and sustained effort. The brands that survive and thrive are those whose leaders have committed to persistent, consistent focus. Every time someone receives something of value from a brand, that brand ratchets up a notch in their mind. When it comes time for people to buy the type of product or service you are selling, they are more likely to select your offering over that of your competitors if you have built your brand up in their mind. After all, they "know" you; they "like" you; and most importantly, they are less afraid that buying from you will lead to buyer's remorse.
Guest post by STEPHANIE HACKNEY, Chief Brander, BRANDING MASTERS
Read more about blogging to build your business and read lots of stories from real businesses on ways that blogging has helped build their businesses.
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