5 Green Marketing Tips for Any Small Business
Small business owners are, quite understandably, always looking for ways to save money. For those who are also passionate about minimizing their business' negative impact on the environment, these two aims can sometimes be at odds. Luckily, when it comes to marketing, there are a range of high-impact green eco-friendly marketing techniques that don't cost very much at all to implement. Here are five excellent green marketing techniques for small businesses that will get the discussion going:
- Focus on search engine optimization. Choosing to invest in search engine optimization, or tweaking your website so it ranks higher in search engines, is one of the smartest decisions any small business owner can make because it can result in passive sales/lead generation. It’s also great for the environment. What’s more green, traveling from location to location to hand out flyers in order to drive foot traffic to your store (or something similar) or having people knock on your virtual door from the comfort of their own homes?
- Invest in social media. Similar to investing in search engine optimization, investing in social media is an environmentally friendly, effective marketing strategy. With a strong social media presence, you’ll be able to encourage your satisfied customers to speak on your behalf via their social networking accounts, which is far better for your bottom line and the environment than most other marketing strategies.
- Send free products to influential bloggers. Encouraging influential bloggers to review your product(s) is one of the most cost effective and environmentally friendly marketing techniques. All you have to do is ship free versions of your product to a small number of people accompanied by a well-written letter. Even better, send an email first to gauge interest in your product. That way, you won’t end up sending something that is just going to be thrown out.
- Create frequent customer punch loyalty cards. Perhaps the greenest form of drumming up additional business is tapping into your existing customer base. If you’re marketing a restaurant, create a loyalty card that your staff punches every time someone orders a meal with the idea that every ninth meal is free, for example. This will allow you to convert infrequent customers into frequent customers with minimal impact on the environment as a result of your marketing efforts.
- If you’re going to distribute tangible marketing materials, opt for durable items. For example, instead of providing people with flyers, try experimenting with refrigerator magnets that people tend not to throw out. Though they’ll be a bit more expensive per item, from a business perspective, what you should really think about is how many times someone’s eyes will come into contact with the marketing message on the promotional item over its lifespan relative to its price.
About the author: Randall Davidson is one of the environmentally friendly co-founders of AudioTranscription.Org, a transcription service that is dedicated to both providing exceptional transcripts and responsibly engaging with its community. AudioTranscription.Org frequently provides digital transcription, which is the conversion of digital audio files to text files. This is a process that has almost no negative impact on the environment, as all of the files are exchanged via the Internet.