How SEO and Social Media Can Help Businesses
Starting a business today means being able to get yourself online. Not just that, it also means that you need to write content that is high in SEO quality while being perfect for the audience you want to attract to your website. Also, you need to market to a variety of people and not just those in your circle of friends.
What is SEO?
SEO stands for search engine optimizing and is what helps websites and articles reach the top page of any search engine. In fact, using large amounts of money will not help you as much as your website being high in SEO quality.
You do not need a website to carry out SEO; you can use others such as blogging or social networking as a couple of examples. You do not even have to spend a lot of money for your SEO website. If you are just starting out, you can download software tools such as WordPress where you can use high quality SEO content.
Using Social Networking for Businesses
It is now becoming more effective to use social media to market your business. With microbloggers such as Twitter, you are able to use 140 characters to promote your business in little snippets. With sites such as Facebook and LinkedIn you are able to create profiles just for you or your business. LinkedIn is specifically designed for promoting your business skills while with Facebook you can have a profile for your personal use while also having one for your business use; this will help with any embarrassing photos or unprofessional status updates.
Creating a business profile on a social networking site is also a good way to market your business. You are able to join with groups and communities similar to your business while promoting the business, rather than yourself, to prospective customers. If you do use a website or a blog for updates, you can add the website address along with any business contact details. You are able to market your business to a variety of people around the world rather than just those in your backyard.
Consistency is Key
This goes for the name of your business and also the logo, colors and overall design. This helps not just to look more professional but also helps search engines to recognize you and help your climb to the top of that search engine ladder. Remember search engines are robots and not people.
Make sure all your sites are updated and not just one. Even if you have provided a link to your website, not everybody who has found you using LinkedIn will check the link, they will go off what is on your profile. Everything needs to be updated together so that you can reach all of your potential customers. The only exception is your blog if you are only updating for a quick thought for the day or a new record.
Social Media is becoming more and more valuable when it comes to marketing businesses online; they are free and easy to use. However websites can also be useful if they are high in SEO quality, so that they can be found at the click of a button and not four or five.
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