How to Successfully Use Facebook for Your Small Business or Blog
Small business owners are hearing the advice left and right: in order to effectively market your company, you have to maintain a presence on Facebook. Nevertheless, for many small business owners who are used to more traditional, off-line marketing, Facebook might appear to be a website whose role as a professional networking tool will be short-lived. However, this could not be further from the truth! In this day and age, Facebook is where many of your customers are spending their free time, so it’s important to create a business page that will capture the attention of your target audience.
Here are the steps on how to make a successful Facebook page for your business or blog:
1) Create a Business Facebook Page
To start, create a Facebook Page for your business – and make sure it’s a page, not a profile. Facebook Pages are separate from normal Facebook accounts because they are used specifically for businesses, musicians, and other groups. In fact, it can be illegal to use a personal Facebook profile for commercial reasons. Business pages are different in that they cannot have a list of “friends” – they can only have “fans” who “like” their product. Also, you cannot send or receive personal messages; this is a feature limited for personal profiles for obvious reasons. Because of the many legal issues that could arise, the developers of Facebook have implemented many more privacy restrictions for Facebook Pages than those required of normal profiles, so those familiar with Facebook might need to take some time to acquaint themselves to these limitations.
2) Customize Your Business Facebook Page
There are many tools available to help you customize your page, but several do cost money to install. Another option is simply uploading photos that add flare to your profile. Depending on your business, this could mean putting up “professional” pictures of your office or employees, or pictures of your employees and customers working together in what appears to be a positive environment. Don’t forget to include pictures of the actual product you are selling, where applicable. Incorporate as much information as possible into your Facebook profile because the data do show that more and more customers are using Facebook (and only Facebook) to learn about businesses. Therefore, consider your Page an extension of your website, and be sure your customer is able to find out everything they need to know about your business without leaving your Facebook Page. Lastly, make the URL (the online address) of your Facebook Page easy for customers to remember – a simple /yourbusinessname is a great idea.
3) Growing Your Business Facebook Page
Reaching out to fans is arguably the most difficult part of using Facebook for your business. Getting people to “like” your page is difficult – but there are various ways you can approach it. First, you will want to inform your current, in-person customers that your company is active on Facebook. On the internet, this can be done by adding a “like us on Facebook” link on your website (you can get the code for this as an administrator of your Facebook page in the Getting Started guide). Also, be sure to include a sign or poster in your actual office space to inform customers that you are available on Facebook and telling them where to find you. You might even want to consider possible incentives for customers to click the “like” button, including contests and campaigns, because it can be a very good investment for your business to have as many “likes” as possible. The faces behind these “likes” can function as your future customers, after all!
Guest post by Lily- Blogger and contributor for EntrustCashAdvance.com, a trusted business cash advance provider.
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When you are signed into your business Facebook page, you will see the top of the third column says admin. Below this you have the option to invite friends. It is a great way to start growing you Facebook business page and then you will have to keep working to flush it out with some of the ideas mentioned above!
You may also enjoy reading Facebook Marketing Success Stories to get ideas on how other small business owners and bloggers are achieving success.
There are over 500,000,000 Facebook users. Half of them are logged in on any given day!