How to use Twitter Effectively To Grow Your Business
Some people create a Twitter account and wonder why nothing happens. You have to make it happen!
Twitter is an invaluable social media tool for small businesses and blogs. One study by CMB Consumer Pulse suggests that 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower and 67% of Twitter followers are more likely to buy the brands they follow or fan. Those are impressive numbers! However, I have seen many small business owners try to jump on to Twitter but not experience the gold mine effect everyone talks about. I am going to give a few tips on how to use Twitter to effectively promote your online business, blog, or website and to turn your frustration into a passionate love for this free advertising and networking tool!
Twitter Tips to Help You Generate Traffic
1. Fill out your profile information.
This is so basic but I see so many people that leave it blank! You want you have your website so that people can check it out and your bio is brief but can play a huge roll in whether someone decides to follow you or not.
2. Don't wait for others to follow you.
When you first sign up for Twitter, you have no followers. If you don't follow anyone, it is likely no one will find you to follow you. This means any tweeting you do, will be largely to yourself. Get out there and follow people that might be a part of your niche. That is what networking is all about! I suggest two ways to find people to follow. If you go to the search bar on Twitter and type in a key word from your niche, you will find other people with your interests. For example, I could type in "social media" and then the most recent tweets including those words will come up. If the tweet is interesting, I can then follow that person and so on down the list. Another way is to click on "who to follow" and put the keyword in that search bar. For example, if I am a mommy focuses business, I could type "mom" to find people that have mom in their Twitter handle and are presumably moms or are interested in mommy topics . There is a good chance that many of these people will follow you back if you are tweeting on topics that interest them.
3. Tweet at different times of the day.
Try to tweet several times a day and at different times to reach as many people as you can.
4. Repeat a tweet, but not too often!
If you tweet the same message over and over, it will have a negative effect on your follower numbers. But if you have a valuable tweet, it is ok to tweet it over at a different time of day on the following day, for instance, to reach people you may have missed. Hopefully, you have tweeted other tidbits of interest in between.
Retweet if you see something great you want to share. Not only are you offering value to your followers, you are also likely to gain the appreciation the person whose tweet you retweeted. They may return the favor. You may want to return the favor when someone retweets your post if you can find one of interest. If not, you can always post, "Thanks for the retweet @thenameofyourretweeter". (Click on "@yourhandle" to see people that have retweeted you, interacted with your posts, or followed you.) When you see who is talking to you and/ or about you and then keep the conversation going.
6. Have a Twitter button on your site.
Twitter buttons make it easy to increase your followers and people love to have a way of staying in touch without getting bogged down in emails! You can use your own custom button or just go with the standard ones you can get at http://twitter.com/goodies
7. Manage your tweeps.
You can use Twitter Karma to manage your account and make sure you are following everyone that follows you or drop the free loaders. Twitter Karma is free but if you have a lot of followers use justunfollow.com- it is awesome!
8. Twitter Lists can be useful.
Sites like http://tweepml.org/ give you a way to search for your target audience (other solar power companies, other children's boutiques, etc) and follow a whole list of them with ease.
Twitter is hugely effective at driving traffic but you must be consistent at networking. It is worth the effort tough. I was unable to get online and do my social media networking for two days and I saw my traffic drop in half. Twitter offers you the chance to get your messages and links out to tons of people in a non-intrusive manner and all for free!
If you don't have Twitter account yet, I do offer a Twitter Account Set Up Service.
You might also like to check out these Twitter Success Stories to see what Twitter has helped them to accomplish for their business.
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