Is Social Media Marketing Effective at Growing Your Bottom Line?
There is no denying social media's direct impact on business:
*According to the "ENGAGEMENTdb study," companies who measured as having "the greatest breadth and depth of social media engagement" grew revenues by 18% over the last year, while the companies that were the least engaged dropped 6% on average.
*According to a recent Performics report, 48% of people who saw a brand's name on Twitter went to a search engine to look for the product and an impressive 34 percent reported first hearing about or learning more about a product through a social network.
*According to Search Engine Journal, "Social media marketing has a direct effect on search engine rankings and engines are using social voting systems and bookmarking trends to determine quality sites."
*According to Chadwick Martin Bailey and iModerate Research Technologies, "60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of."
The facts on my what social media does for my Family Focus Blog:
Twitter is the #4 referrer of traffic to my blog. Facebook is the #6 referrer of traffic to my blog.
If I am unable to use social media in a day, I notice my traffic drop by half!