Is Social Media Marketing Effective at Growing Your Bottom Line?

There is no denying social media's direct impact on business:

*According to the "ENGAGEMENTdb study," companies who measured as having "the greatest breadth and depth of social media engagement" grew revenues by 18% over the last year, while the companies that were the least engaged dropped 6% on average.

*According to a recent Performics report, 48% of people who saw a brand's name on Twitter went to a search engine to look for the product and an impressive 34 percent reported first hearing about or learning more about a product through a social network.

*According to Search Engine Journal, "Social media marketing has a direct effect on search engine rankings and engines are using social voting systems and bookmarking trends to determine quality sites."

*According to Chadwick Martin Bailey and iModerate Research Technologies, "60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of."

Social Media Marketing For Your Website

The facts on my what social media does for my Family Focus Blog:

Twitter is the #4 referrer of traffic to my blog.  Facebook is the #6 referrer of traffic to my blog.

If I am unable to use social media in a day, I notice my traffic drop by half!

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