Twitter Marketing Success Stories
Twitter was launch in 2006 and today it is huge! According to Twitter, it is growing by an average of 460,000 new accounts per day and is estimated to have 225 million users! With numbers like that, it is easy to see why Twitter is a great marketing tool and source of potential new clients! Twitter is a marketer's dream!
Things I love about Twitter:
1. Free Traffic. Twitter is my #2 source of traffic for this website. Twitter is my #5 referrer of traffic to my family blog. When you look at your traffic stats, it is key to notice that you will probably see Twitter referrals under t.co- twitter's new link shortner- and twitter.com
Twitter Marketing Success Stories:
@formicmedia In eight months, through a combination of daily content sharing (relevant articles, blog posts, Infographics, etc.), RTs, and engaging in @Reply conversation with followers- Combined Twitter traffic is now the 2nd highest source of referral traffic to our website.
@go_media I've used Twitter to not only promote myself and Go Media but to engage with my fans and customers. We've used Twitter in lots of creative ways since 2008. One example is offering design help. We advertised to the world we were taking questions relating to art and design and required people follow our account. This is resulting in lots of new followers and the ability for us to establish ourselves as experts in the field. By offering to assist others in the field, it's a great way to build good will and a network of loyal fans.
@mccc Montgomery County Community College has successfully used Twitter as a means of communicating with the news media for close to four years. MCCC's tweets are consistently retweeted by members of the press and have resulted in local and national news coverage. Examples include a feature on MCCC's tuition assistance program in 2008 by CNN, feature stories about our Lively Arts Series in Jazz Times, and a news segment on MCCC's Minority Males Mentoring Program on Fox 29 (TV).
@rosenfeldj Most of my tweets are about recent news stories or legislation concerning children and adults. I often tweet links to my blog about these issues as well. Using twitter has not only increased traffic to my firm's website and blog (a fairly steady rate of 50-80 views per linked tweet), but more importantly it's allowed me to share valuable information about child and elder abuse with a greater audience. Put simply, Twitter helps me connect in ways that are more valuable to me that a simple increase in traffic.
@ShelHorowitz A few of my Twitter business successes:
* Booked myself to speak at a big marketing conference, via Twitter–and grew 100 followers by having people Tweet highlights at the event
* Got endorsements for my latest book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
(co-authored with Jay Conrad Levinson)
* Motivated a few well-known marketers to participate in the launch campaign (after e-mails went unanswered)
* Have been in negotiation with prospective clients
* Sold books directly
* Formed JV and other alliances
* Added value to many social-media-initiated relationships by introducing people who should know each other
* Created an info-product by training a well-known marketer on how to use Twitter (and he's been pretty active ever since)
@RareDesign I have successfully built my brand and driven traffic to my website through the use of Twitter. I tweet about the creative process in making jewelry, about current and future pieces, as well as highlighting indie art shows. In a very short amount of time, I have managed to attract nearly 600 followers on Twitter. I am currently a semi finalist in the RAWards, an indie artist award showcase on November 17th in Chicago, Il. The support of my Twitter followers has definitely played a big part in helping me reach the semi-finals!
@SimpLee_Serene Since embracing Twitter, I have successfully used it to advocate, inspire and incredible stories of help – including having Michael Buble sing for my best friend who passed away March 25, 2011. I have recently and currently utilized Twitter to create a national charge for Mental Illness awareness through Going Blue 4 U which has occurred in less than 5 weeks, reaching right across Canada. It all started with a Tweet. I am not an Entrepreneur in the sense of building a business for profit. I am a Philanthropic Entrepreneur that advocates for Mental Illness and Suicide Awareness. Twitter has created a space for me to connect with like-minded individuals and organizations committed to reducing the stigma and creating mental illness awareness. Since utilizing Twitter as my preferred social media platform, my twitter page has consistently grown on a daily basis.
@okcchamber At the Greater Oklahoma City Chamber, we used social media, including Twitter, to completely turn around an event that had declining attendance – and we ended up doubling attendance and revenue at no cost to us (other than giving away a few free tickets). We rebranded the event (from "Business After Hours" to "SchmoozaPalooza") and used primarily social media to promote it. We held contests, asked people to tweet photos, etc. It was fun! The rebranded event was a raving success.
@HygeiaKate We've had an active Twitter presence for the last two and a half years, and have found it to be one of our most effective marketing channels. Our account is run by a Certified Lactation Educator (me) an gives fans a personal face and voice behind the brand. I help nursing moms with their breastfeeding and pumping questions and share resources and support. Klout ranks us as the most influential account on the topic of breastfeeding. Our strategy is very much about creating strong relationships and engaging, rather than pushing product. Twitter provides us with a very steady source of wholesale leads, and allows us to compete with companies with seven figure advertising campaigns. Almost all of our press coverage, including a recent feature in People Magazine's Celebrity Baby Blog, is a direct result of our engagement with writers and influential mom bloggers. When we ask our customers (both moms and wholesalers) how they heard about Hygeia, Twitter is always cited as the top channel.
@jmagnyc About a year ago, I left the corporate world to become an independent PR
consultant and blogger. I use social media to expand my reach and establish myself as an expert. My Klout score is typically in the 50s and adds to my credibility, with my key influence categories being Public Relations and Travel & Tourism. Twitter refers almost 10% of the clicks to my site. My most valuable outcomes from twitter are new blog followers and retweets which expand my outreach to gain exposure to new consumers and businesses.
@myfreebeez Twitter has been pretty helpful to our startup. We have close to 8,000 followers and they help us spread the word on our giveaways. It's like having an army of people ready to promote you as soon as you announce something. Twitter is consistently near the top of referrals for our incoming site traffic. More important than that, it's the best way of communicating with our audience. If we need input/feedback on something, all it takes is tweet to find out. Also, twitter has been a great way of communicating with bloggers/reporters on exposure for our startup.
@sdbargainmama I have built my business based on relationships from Twitter. Twitter/Facebook brings in up to 9% of the traffic on my site and most of my work. I am approached to freelance, consult, etc. largely because the clients know I can do the job they want because they have not only seen what I can do for them, but feel confident that thru my Twitter voices (I am behind approx 8 usernames) I can amplify their messages targeted to the MOM audience. #s add up to about 17,000 on Twitter.
* OVER 30% of our new clients are a result of Social Media!
* 40% of all traffic to our website comes from Twitter posts.
* 20% via Facebook posts (most of which were posted to Twitter simultaneously)
The real testimony to the power of Social Media and primarily Twitter is that when someone's computer breaks, or they need a new firewall, someone will remember they saw me post something on Twitter and call or email. We get a huge number of referrals from our Twitter followers.
@castle_ink We have managed to use Twitter to make contacts with media reps from printer and ink companies which has in turn allowed us to make connections with top executives from these companies and generate exclusive content on our blog, further validating our presence as a reliable source of information. We are a small business, so anything that levels the playing field like Twitter and other free tools, is a great help.